As part of every pre-event marketing campaign, SEXPO® sources and secures advertising opportunities within the host city, which includes television, radio, print, billboards and buses amongst other channels. There are currently no ads for SEXPO® Brisbane 2017 running in outdoor media or via broadcast media.
It is part of our policy that at-all-times SEXPO® ensures it is operating within the legal guidelines as dictated by the relevant state and federal laws, as well as guidelines as determined by the relevant advertising mediums from which SEXPO® purchases advertising space through.
Our advertisements and collateral for SEXPO® Brisbane are not overtly sexual in any way and do not contain any graphic content. They simply highlight the event name, the dates of the event and some key show attractions as shown below.
It has become known to SEXPO® that bus advertising used in the 2015 campaign have re-appeared claiming to be ads for the current 2017 campaign, this is false. As can be seen above, this creative is significantly different to the 2015 ads used.
In 21 years of operation, SEXPO® has not had a single complaint upheld against it, as determined by the Advertising Standards Bureau of Australia. Furthermore, SEXPO® does not target or seek advertising that is specifically aimed towards minors.
SEXPO® has grown to become an Australian household name and an event that encompasses not only sexuality, but also has a core focus on health and lifestyle. SEXPO® acts as both an entertaining and educational event for adults with a number of health-based workshops and seminars on offer for attendees, as well as amusements and costume events within a community that encourages acceptance.
Founded in 1996, SEXPO has been held over 73 times around Australia, welcomed over 3 million visitors and generated millions of dollars to the national economy.
SEXPO® is an event that promotes products and services that contribute to adults enjoying healthy lifestyles. SEXPO® is simply an avenue whereby people can access market leading information and advice in a safe environment from a range of experts.
SEXPO® Brisbane runs from August 4-6 at the Brisbane Convention & Exhibition Centre.