More than 22,000 people have converged on the Melbourne Exhibition and Convention Centre over a four-day period (16th-19th November 2017) to attend SEXPO Melbourne, bringing a record-finish to a strong tour of three cities for during 2017.
SEXPO Melbourne saw 22,349 attendees visit the show, with a 15% increase in top tier Platinum ticket sales compared to Melbourne 2016. In addition, Melbourne ticket sales saw a 25% increase in average ticket price compared to a year ago.
“This says to us that punters are looking for a premium SEXPO experience with an ‘access-all-areas’ series of perks. We saw this trend across the board at all shows nationally this year and expect it to continue throughout our series of exhibitions in 2018,” says Bentleigh Gibson, SEXPO Event Director.
“This year marks the 21st birthday of SEXPO, and there’s no doubt the public are still excited about SEXPO and our wide range of exhibitors, performances and products on display. Each city we have exhibited in over the past 12 months has broken state-wide records and continues to prove that SEXPO still sells – it doesn’t matter where you are.”
Debuting a brand-new theme for the first time worldwide: ‘SEXPO Goes Retro’, this paid homage to those who have long-since been part of the evolution of the adult industry. “We saw hour-long lines and fans waiting with bated breath to meet stars including industry veteran Ron Jeremy with his 40 year career and more than 2,500 movies, Lisa-Anne, Marica Hase and Jane Marie. Each of our guests were incredibly well received and resonated with the public, highlighting and spreading the message of diversity within the adult industry,” says Mr Gibson.
The title of Best Exhibitor SEXPO Melbourne 2017 was awarded to Bare Bros Co; a cheeky Melbourne-based trio retailing all-natural scented candles, body scrubs and a variety of other goodies. “Their flair, excitement and energy, not to mention the bare bums on display under strategically placed aprons, was a huge delight for punters and other exhibitors alike. Taking out this title is a huge achievement for a first-ever SEXPO and we look forward to welcoming back Bare Bros Candles at future exhibitions in 2018 and beyond” says Mr Gibson.
Guests also flocked to a range of key attractions and exhibitors, including old favourites such as The Shafter and Pricasso, as well as the Red Hot Pie S.H.A.R.E Seminar Room which had standing room only for many of the expert talks, the Retro Lounge and the stage shows featuring all-star performers including Isabelle Deltore and Delilah Daniels.
“We have received overwhelming feedback from the general public on the quality of SEXPO Melbourne. It’s not just the calibre of the A-List adult stars, but also the major attractions, performances and exhibitors. With our youngest guests aged 18, and our eldest well into their 70’s, there is no doubt there is something at SEXPO that resonates with people of every age, gender, sexuality and lifestyle. The fact over 3 million people have visited SEXPO in the past 21 years is testament to this,” said Mr Gibson.
“There is no doubt that 2018 is going to be a huge year ahead for SEXPO, with plenty more shows in the works with top-tier attractions planned. Stay tuned for more announcements of key dates and cities SEXPO will be visiting – it will be worth the wait,” concluded Mr Gibson.
SEXPO returns to Sydney in 2018 (June 14-17) being hosted at the brand new International Convention Centre, (ICC) Darling Harbour.
MEDIA INFO: Soraya Calavassy / firstname.lastname@example.org / 0434 612 018