Melbourne
Naming Rights
The Internet is home to a wealth of content, suitable for a wide range of ages and values. The adult entertainment industry has, and always will, account for a large amount of this content and while it is enjoyed by some, it is not suitable, or of interest, to all internet users. Regardless of your views on adult content, it's here to stay, so let's be adult about it.
Increasingly, internet users are coming into contact with content that they do not wish to see and in turn, others finding it hard to locate exactly what they are looking for, due to a decrease in availability for precise and clear domain names.
The creation of .XXX will create a clearly signposted place where adult entertainment can be accessed and allow surfers to have a clear idea of the nature of the site before they click, rather than after. .XXX isn't just a helpful distinction. It's the progressive new home for adult entertainment online.
.XXX will provide a clearly sign-posted place where adult entertainment can be accessed, secure in the knowledge that the website operators is operating under self regulatory, published guidelines and policies.
Every website in the .XXX domain is scanned daily by McAfee for Malware and to ensure consumer standards are constantly adhered to The Internet Foundation for Online Responsibility (IFFOR) will also monitor websites.
For those wishing to avoid adult content .XXX easily allows Internet users to filter out all unwanted .XXX content thanks to its unique MetaCert Tagging system.
